Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...

As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

Attendees at the International Franchise Association convention in Phoenix have a new email capability to ponder -- one that can help them solve a seemingly insolvable problem. Marketing automation ...

It’s not easy managing franchises across markets: franchisors call it their biggest challenge, according to The State of Franchise Marketing, a study from Constant Contact, conducted by Ascend2.

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. Mastering marketing requires an in-depth knowledge of the statistics that measure success—and a ...

Franchisors, franchisees and suppliers from all over the world gathered for the 2025 International Franchise Association Convention in Las Vegas in February. Franchise Times went booth-hopping to ask ...

Our team consistently puts in the effort to foster an environment that promotes efficiency, collaboration, and the celebration of each other's successes.” — Chris Conner, President of Franchise ...

AMBLER – Elysium Marketing Group, a full-service agency that specializes in strategic marketing for franchise brands, has once again been named in “Entrepreneur” magazine’s ranking of top franchise ...

Marketing is one of the lowest-hanging fruits for the new breed of creative artificial intelligence tools, but the sector is also showing the limits of the technology in hilarious and embarrassing ...