After three years with the company, Global CMO Lisa Materazzo is leaving. Here is what Ford will do until it finds her ...

As the automaker has built up its mobile service ability, it seeks to spread the word about convenient repairs and ...

Ad agency Wieden+Kennedy has grown its Ford business, taking over lead global creative and brand strategy work from rival BBDO as the automaker looks to streamline its advertising across the world.

Add Yahoo as a preferred source to see more of our stories on Google. In what some industry experts see as a Hail Mary ahead of May 3 — the day President Donald Trump is expected to implement 25% ...

Ford is launching a new national campaign marketing dealership car service in hopes it will draw customers from independent ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American car ...

The marketing move appears very savvy, but Ford's in a unique position to capitalize. Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will ...

DETROIT — When Ford Motor Co. did research to compare the Fusion mid-sized car with its Japanese competitors, it uncovered something scary. Although many who drove the Fusion and other cars in hood-to ...