More Products, Less Press: How ‘Wicked: For Good’ Marketing Stayed Relevant While Scaling Back

It planned to be, per chief marketing officer Michael Moses, “just short of obnoxious.” Sure enough, the studio behind the ...

Why You’ve Seen Way Less ‘Wicked: For Good’ Press Memes and Way More Merch

Holding space has given up space for a lot more bizarre brand collaborations.

2 Magically Delicious Pink & Green Cocktail Recipes to Make as ‘Wicked: For Good’ Arrives

For Good” landing in theaters on Nov. 21, there’s no better time to lean into the sparkle, the drama and the color palette of ...

Watch Misty Copeland Dance to Cynthia Erivo's Haunting Live Performance of ‘No Good Deed' From ‘Wicked: For Good'

"No good deed goes unpunished/ That's my new creed," the vocalist belts effortlessly as the music and Copeland's choreography ...

Cynthia Erivo had a 'witchy' way to get in character for 'Wicked: For Good'

Cynthia Erivo reveals the perfume that she wore to play Elphaba in "Wicked: For Good" and how she's holding up on the latest ...

What to Stream: 'Wicked: For Good' soundtrack, Ted Danson, 'The Bad Guys 2' and Black cowboys

Ted Danson’s “A Man on the Inside” returning to Netflix for its second season and Ariana Grande and Cynthia Erivo belting out ...

‘Wicked: For Good’ Is Fandango’s Biggest PG Pre-Seller Of All Time & Highest Overall For 2025

For Good is bound to cast a huge spell at the pre-Thanksgiving box office. Fandango reports that the Jon M. Chu directed second chapter is the best PG-rated ticket pre-seller of all-time for the movie ...

NBC's Wicked: For Good TV Special Has Me Hyped For The Movie, But I’m Glad My Favorite Part 2 Songs Weren’t Featured

Idina Menzel and Kristin Chenoweth turned up for a double duet of “For Good” to overlap with Erivo and Grande’s version, ...