GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Add Yahoo as a preferred source to see more of our stories on Google. Witness the incredible journey of Flo from Progressive, as she transforms from a charming insurance lady to a pop culture icon.

Those ubiquitous insurance ads, with characters like Progressive’sPGR-2.98%decrease; down pointing triangle Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto insurers ...

Alexi Morgan is a writer who has spent her career curating data-driven content to help consumers make better financial decisions. Specializing in topics from car insurance to banking, she has led ...

WSJ Buy Side is The Wall Street Journal’s research and commerce team. Our commerce content is distinct from our newsroom coverage. We earn a commission from some links in our articles. Learn more.

Scott Nyerges is a former senior editor and content strategist at U.S. News & World Report, where he led coverage of car insurance and other personal insurance lines. He's also served as a managing ...