For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...
Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...
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