At $189, the Fire Max 11 is priced at less than half of what you would pay for an iPad or Samsung Galaxy Tab with a similar screen size. Amazon clearly sets the price to be just breakeven on hardware and hopes you’ll buy content through their ecosystem.

Amazon uses Black Friday to aggressively push its own hardware brands, often slashing their prices to cost or even below to sacrifice profit margins for the sake of market share and locking customers into the Amazon ecosystem.

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NEW YORK -- Amazon is applying real heat on Apple. Even before Amazon.com CEO Jeff Bezos announced the Kindle Fire tablet at a packed press conference here Wednesday, the market for slate-style computers was on fire. Practically every tech manufacturer ...

While Amazon’s Prime Day sale officially begins July 8, some exclusive deals for Prime members are already live. One of the best discounts I've found so far knocks 50% off the Amazon Fire HD 10 tablet, making it only $69.99. That’s the lowest price yet ...

These are the best Black Friday deals on tablets, and we should know, because we've reviewed hundreds of them over the last 15 years. Score the Samsung Galaxy Tab S6 Lite for 52% off.

Amazon quietly sunk the price of its 8-inch tablet to record levels – it's never been this affordable by a full £10, according to independent tracker CamelCamelCamel. However,

The cheapest way to pick one of the devices up is to opt for the base model, which usually costs £329. Thanks to Black Friday, that has now been reduced to just £299 at stores including Argos, Currys and Amazon. It’s worth noting that Black Friday doesn’t officially begin until next week so watch out for more deals arriving soon.