Gucci Play has now returned, and of course, with some tweaks. What started decades ago as a playful fashion watch has come back with a more refined build.

There is a known tension between those who believe watches are fashion items and those who uphold that watches are more than, better than, and beyond fashion. I find this tension fascinating, and I ...

Watches don’t determine your worth, but they do speak a quiet social language we all understand. The real power comes from ...

Telling time is easy these days. I can pull out my smartphone, look at my computer or glance at one of my many household appliances. But if I wanted to check the time in style — whether at a wedding, ...

The term “fashion watches” has long been used pejoratively. It denotes when luxury brands like Gucci or Armani enter the watch scene without a genuine commitment to the craft, merely licensing their ...

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women. By Milena Lazazzera Fashion designers have spent the last few weeks presenting their new collections, ...

After decades of classic round contours, geometric, Brutalist and frankly fantastical forms have stolen the spotlight. By Victoria Gomelsky In 2022, Sylvain Berneron, an industrial designer by ...

Watches used to be an afterthought for luxury brands looking to expand their lifestyle portfolios. At jewelry houses, timepieces offered male clients a reason to treat themselves while buying baubles ...

My former colleague at Hodinkee, Malaika Crawford, has been using her tenure as a watch journalist to show us the connection between watches and fashion. Malaika has been met with the heated, ...