The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

Opinions expressed by Entrepreneur contributors are their own. My team and I were busy last year with Facebook. We created and managed 2,652 Facebook ad campaigns in 2014, each with an an average of ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took weeks ...

Facebook Ad campaign is a great way to reach potential clients or subscribers. But, to measure your Ads performance, you need to know their CTR, which stands for click-through rates. In this post, we ...

Facebook ad partner Spruce Media on Monday announced integrating Nielsen’s Online Campaign Ratings to help clients measure the effectiveness of Facebook campaigns. The company said the Nielsen system ...