India’s fast-moving consumer goods (FMCG) sector has long been the top most spender in the country’s advertising market, commanding nearly one third share (Rs 31,000 Cr in 2023) of the total AdEx, and ...

In today’s hyperconnected consumer landscape, FMCG brands are no longer just competing for shelf space; they are competing for attention, trust, and relevance in a vibrant digital ecosystem. The ...

Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions ...

Offline trade continues to be the largest in salience, contributing roughly 65% of total FMCG revenue in FY25. In large ...

The fast-moving consumer goods (FMCG) industry has always been dynamic and highly competitive, driven by ever-changing consumer demands and evolving market trends. In this context, the integration of ...

South Africa's senior marketing leaders have answered the big question. The future of FMCG marketing isn't louder or faster. It's something far more human - and it's completely rewriting who gets ...

Representative image (iStock) "The underserved Indians are square pegs; the banking system a round hole." Not too long ago a former central banker’s deep insight into the Indian BFSI space had ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

The Indian FMCG sector anticipates a strong 2026. Expect high single-digit volume growth and better margins. Urban demand is set to recover, boosted by policy changes and easing inflation. Companies ...