A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

The last time Mars Wrigley’s Extra gum debuted an original ad campaign with original music, 2015’s “The Story of Sarah & Juan,” the spot achieved a rare made-for-synch trajectory for its custom cover ...

When was the last time you bought a pack of gum? As people stayed home, took fewer trips to the grocery store and severely cut back on travel such as flights, plenty haven’t purchased chewing gum ...

The “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing, saying or acting, can be the difference between an easy situation and one that isn’t, the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 27 sec ago By AdAge - 3 hours 9 min ago By Eric Perko - 3 hours 9 min ago 3 hours 9 min ago By E.J. Schultz - 3 hours 9 min ...

Ever imagine what you would do if the pandemic ended suddenly? This short film expresses how we’re all feeling after 14 months of lockdown. What’s the first thing you would do if the coronavirus ...