Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

In this article, a welcome move by educational evaluators away from positivistic models of research is discussed. This move reflects prior epistemological shifts in the social and physical sciences.

This course introduces students to conceptualizing and applying qualitative research in the social sciences. The objective is to enable students to create and critique qualitative research designs ...