Tattoos are more popular than ever. Half of all American adults have one, in a trend fueled by ink-loving millennials. But that doesn’t mean getting a tattoo isn’t still a question of commitment.

We move in a very fast-paced world, where moments are fleeting and the latest trends change at the drop of a hat. The word “ephemeral” captures this essence — that things are only meant to last ...

That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014. But some customers who were told their tattoos would disappear within 9-15 months ...

The tattoo business is booming and the market size is estimated to be in excess of $3B per annum with tattoo removal alone accounting for $800M+. While this market continues to grow, getting a tattoo ...