Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Having been around since the 1980s, database marketing is nothing new. However, due to the recent data explosion where the amount of information and the number of sources it is being obtained from ...

Are you one of the many as of recently who thinks email marketing is on the outs? The popularity of that opinion is no surprise as there’s certainly no shortage of ways for us to communicate with our ...

Online retailers constantly seek more ways to increase revenue, attract repeat buyers and increase their market share in a competitive digital shopping space. When the COVID-19 pandemic began, ...

Database marketing is about creating customers. Once you have a customer, you have a first sale and an opportunity to make the second, third, and more sales over time. If you settle for a single sale ...