Facebook ads are increasingly effective, as Facebook is the second most visited site on the web today. Facebook ads target users based on interests, behaviors, hobbies, and favorite brands as well as ...

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...

This year we’ve seen a tectonic shift in how Facebook ads – and the rest of the Facebook fam, Instagram, Messenger, and more – work. This has been a year of adapting new placements, new Facebook ...

In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each ...

Creating the right message is a crucial first step to making money with Facebook ads, but it doesn’t end there. This guide will help you create ads that actually convert. Opinions expressed by ...

Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38 billion monthly active users on the platform, deep targeting capabilities, and a low ...

Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its ...

Intensive, micro-targeted Facebook adverts increased Republican turnout by up to 10 per cent among key voter groups, according to a new study. The study raises important questions about whether more ...