Abstract Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The ...
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-509, September 2015.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results