The new Rhode summer launch could be a sales driver for e.l.f.

Drugstore vs. high-end makeup has been a decades-long debate in the beauty world, but finding affordable makeup products that ...

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative, culturally resonant group with beauty consumers.

From drugstore to high-end makeup, you can shop up to 50% off brands you love, including Laura Geller, Maybelline, L'Oreal, ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

E.l.f. Cosmetics is taking inspiration from a particular corner of the music industry for their new collection and collaboration. the brand partnered with Liquid Death to create the Corpse Paint Vault ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

E.l.f. Beauty and Vita Coco are building the kind of durable growth stories investors can hold for decades.

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

Former e.l.f Cosmetics co-founder turned Catholic deacon Scott Vincent Borba was among three reverend deacons who were ordained to the priesthood on Saturday.