An influencer-led marketing campaign used the hashtag #ForgetCondoms to create interest around the launch of its new product and TVC. It seems slightly counter-intuitive for a condom brand to ask ...

New Delhi: A few days back, condom brand company Durex India created quite a buzz on social media by asking people if if they want to forget condoms so that couples can enjoy unforgettable sex. The ...

Six years ago, Durex was almost invisible. In fact, it was so thin in presence that rivals, and consumers, thought that the world’s biggest condom brand was not even present in India. The ...

Durex has developed what it says is its thinnest range of natural rubber latex condoms - ‘thinner than a human hair’. The Invisible range will roll out from the beginning of next month in ‘extra ...

Condom brand Durex drove consideration and sales of its new Invisible condom in India with a TV and social media that dismantled the notion that protection and pleasure are mutually exclusive choices.

Durex has announced the launch of Durex Close Fit Invisible Condom, India’s first-ever close-fit thin condoms. Durex Close Fit features an ultra-thin condom with a promise of snug fit, allowing ...