Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new ...

NEW YORK--(BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 ...