Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up to be an interesting one for the history books ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Editor’s note: This article was excerpted from Successful Sales & Marketing. Let’s say you identify a new market, one that you think is going to be very receptive to your product. The cost of ...

MavenHill Capital has led the recapitalization of Hudson, Ohio-based Universal Screen Arts Inc, a direct marketing, catalog and ecommerce company. No financial terms were disclosed. (Chagrin Falls, ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...

Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering ...