Direct mail fundraising is a proven and time-tested tool that has helped many worthwhile causes over the years. As a fundraiser, it is vital that you be very clear on the objectives of your direct ...

On paper, it all makes sense. Lower cost per piece should mean better efficiency, right? Not exactly. Because in direct mail, the goal isn’t to spend less. It’s to get results. And in many cases, ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...