A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Add Yahoo as a preferred source to see more of our stories on Google. An example of the direct mail ad campaign asking San Antonio residents to demand CPS Energy pay its bills to Energy Transfer LP ...

The Consumer Financial Protection Bureau (CFPB) this week released a new trends report primarily focused on advertising trends in the reverse mortgage industry, with a particular focus on materials ...

Former Cumulus Media Senior Vice President Gary Pizzati has launched a new arm of his company, We Mail America, aimed at helping radio clusters reclaim local ad dollars through targeted direct mail.

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...