As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Ever wonder if marketing vs advertising are one and the same? Spoiler alert: They’re not. Here’s why successful companies have strategic plans for both. So what’s what? By definition, marketing is the ...

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...