Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.

Defector Media started out with a bang, but now growth is harder to come by. It shows making a living in digital media isn't getting any easier.
Nieman Journalism Lab

Defector’s most successful promo email was too “creepy” to repeat

During year two, Defector experimented with promotional pricing for the first time — $0.99 for the first month — and said more than 60% of the 2,000 people who subscribed to the promo rate converted ...
GQ

The Staff of Deadspin Is Taking Their Talents to Defector. Here's What Happens Next.

In early November of 2019, former staffers at Deadspin, who had just resigned en masse from the publication after G/O Media and its CEO Jim Spanfeller issued a stick-to-sports edict, began talking in ...
cjr.org

‘The last good website’

Sign up for the daily CJR newsletter. Deadspin, the influential sports and culture blog that all but imploded a few years ago, made its name by savaging those it ...