"The customer is always right." So said Harry Gordon Selfridge, the retail pioneer of the early 1900s, who is usually credited with coining that phrase. For over a century, it’s served as a practical ...

An in-depth discussion of common pitfalls hindering customer journey orchestration efforts and how to overcome them. Every business thinks they know their customers. But do they really? Do they know ...

Most founders assume they are competing against companies that are similar to them. Customers rarely see it that way, however. Inspired by Positioning: The Battle for Your Mind, this article explores ...

Instead of rebuilding or pivoting your product when it’s not selling, try selling it to different customers. Often, the product is fine — you’re just selling it to the wrong people. Product-market fit ...

Knowing your customers and putting them first is fundamental to any growth strategy. More and more, companies use approaches like dynamic segmentation to learn who their customers are and to market ...

Wells Fargo & Co. signage is displayed at a bank branch in New York, U.S., on Monday, Oct. 17, 2011. Wells Fargo, the largest U.S. home lender, posted a 22 percent gain in third-quarter profit as ...