High-value customers are the lifeblood of any growth-focused business, and unlocking their potential helps you maximize ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

XTI Aircraft Company, a subsidiary of XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI"), a pioneer in xVTOL and powered-lift ...

Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a ...

Material, an intelligent growth company providing consumer data and insights, brand and product innovation, is pleased to announce it is the recipient of two 2025 North America ESOMAR Awards: Best ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

While consumers increasingly expect personalized, real-time experiences, many marketers are still held back by fragmented tools and siloed data. As a Leader in the Gartner Magic Quadrant for ...