Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Customer loyalty is weakening. The world as a whole is becoming ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

TrueLoyal®, the loyalty and advocacy platform for consumer brands, today announced the appointment of Erica Thompson as Head ...

Customer satisfaction has traditionally been the benchmark for evaluating customer experiences. However, research shows that satisfied customers are not necessarily loyal customers. According to a ...

INDIANAPOLIS--(BUSINESS WIRE)--The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys ...

Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when ...

The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

Ford has set a record when it comes to safety recall campaigns but it's still able to beat a company like Toyota when it ...

Increasingly, American drivers aren’t leaving their familiar brand for something new. Even amid tariffs, budget constraints and shifts in the market, consumers are sticking closer to home and the ...

Toyota is known for producing reliable cars and consistently gets high rankings in these kinds of studies, but one automaker beat it in terms of loyalty.