AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

As the consumer market develops a stronger sense of cultural identity, competition rules in the casual footwear industry have shifted from "functional supply" to "cultural storytelling." In recent ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

Nike recently released a shoe in its women's line officially called the "Nike ReactX Rejuven8," a new comfort shoe that was ...

WSJ breaks down Crocs’s business strategy and explains how—nearly two decades after the colorful clog first became a global fad—the company found its footing as the world’s most loved and ...

Crocs is deeply undervalued, with the market overly punishing it for the HEYDUDE acquisition, despite strong free cash flow ...

Judging from the economic data and consumption data in the third quarter, the Chinese market has shown a certain recovery trend, and the contribution of the Chinese consumption power cannot be ignored ...