Cosmetics marketed as “clean,” “cleaner” or “natural” are being challenged in class action lawsuits asserting that the cosmetics contain PFAS or other synthetic chemicals, and that the marketing ...

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

IT Cosmetics partnered with influencers and used entertaining concepts to correct a mistake in this marketing strategy. The aim was to position the brand and raise product awareness. Major freeze risk ...

The personal care business has thousands of brands that are all competing for the same customers. Not only are companies vying for attention on supermarket shelves, but they also have to stand out ...

Sephora and Benefit Cosmetics are under investigation after Italian regulators claim they use young "micro-influencers" to target children in makeup marketing.

Fashion Institute of Technology’s 2020 graduating class in the Master of Professional Studies program in cosmetics and fragrance marketing and management has presented the findings of its two capstone ...