Roth IRA conversions have the potential to create considerable value for people who have enough funds available outside of their retirement accounts to cover the taxes they generate. Roth conversions ...

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. Conversion value rules allow businesses to indicate ...

Maximize conversion value is now available. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campa igns. First announced at Google ...

Conversion values are adjusted by the specific rules (for example, increase value for users in New York by 20%) and reported in the conversion value column of your account, Google explained. You can ...

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.