By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation, ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The Content Marketing team oversees the Division of Student Life's digital communication and editorial needs. We think elevating and sharing the news of Student Life is important! That’s why we have ...

The Association of National Advertisers has released an “Ethics Code of Marketing Best Practices” in an effort to provide a comprehensive ethics framework and resource guide that outlines best ...

Businesses in highly regulated industries like healthcare and finance must strike a delicate balance between creativity and compliance when it comes to content marketing. For instance, legal ...