Direct-to-consumer (DTC) marketing budgets are starting to include larger-scale media, which is having a massive impact on national TV ad spend, according to Magna’s fall 2019 ad spend forecast, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Through a full marketing strategy, the Fresh from Florida program has become a vital bridge between Florida’s farms and the ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...

In April, Apple began requiring apps to request user tracking permissions. Now, tech giants and small businesses alike say they're losing money due to the new privacy policy. WSJ's Shelby Holliday ...

In prepared remarks, the company said, “As we continue to establish Direct-to-Consumer as a core driver of growth, we are ...