As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Nearly half of consumers, 47%, plan to buy more American-made products this year. The news, from a Gartner Inc. survey, comes on the heels of tariffs being enacted by President Trump. The survey ...

Robert E. Hall, a Menlo Park resident and professor emeritus at Stanford University, was awarded the 2026 Nobel Memorial ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Rules and caps can change behaviour. Incentives determine whether organisations merely comply with the rules or actually change the behaviour that created the problem. No regulator can adjudicate ...

Consumer intentions and purchase behaviour analysis examines the psychological, social and contextual factors that drive individuals from consideration to actual acquisition of goods and services. At ...

Consumer behaviour in the face of scarcity has long captivated researchers and practitioners. Scarcity effects refer to the tendency of limited availability to heighten perceived value and urgency.