It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Journal of the Royal Statistical Society. Series C (Applied Statistics), Vol. 19, No. 3 (1970), pp. 240-250 (11 pages) A model for consumer purchasing behaviour is proposed which is based on the ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

This paper examines the role that conceptual models of consumer behavior can play in a marketing audit. Research employing a model of consumer decision making (an expanded version of a normative model ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...