The idea of "common sense" has been central to American politics since the founding of the United States. Politicians still use the phrase all the time — perhaps none more so than Donald Trump. The ...

Amid a nationwide “masculinity crisis” that has caused boys and young men to gravitate toward traditional gender roles and often misogynistic content, researchers, columnists and political leaders ...

The phrase appeals more to several demographics that strongly align with Trump, says Republican strategist Frank Luntz, including older voters, for whom he suggests it signals "a more simple past." ...