Though it isn't a new technique, color-correcting makeup has surged in popularity over the past few years. The concept is simple: it plays upon the color wheel from your elementary school art class.

Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

For the most part, it doesn't matter what color toothpaste you use. White, stripey, blue, purple, it's all going to end up as a frothy white mess anyway. But whenever something gets re-colored with a ...

ALTON - A new toothpaste on the market will have youngsters brushing up a literal storm as they mix separate ribbons of blue and red to create a vivid purple on their teeth. Vortex Toothpaste is the ...

No, there is no evidence to support that coconut oil can whiten teeth. Still, it can make them appear brighter after application, albeit temporarily. And swishing coconut oil in your mouth (a.k.a. oil ...