The majority of SEOs believe Google's Penguin update is about links and it is a link based algorithm. Google has never fully confirmed it is a primarily link based algorithm but maybe that has changed ...

In a video hangout with Google's John Mueller, John said that even without using the disavow file or removing bad links, it is possible to recover from a Penguin penalty (aka algorithm). Let me say ...

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and ...

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.” Many SEOs and webmasters took that to mean that Penguin no ...

Club Penguin was a massively multiplayer online social virtual world website aimed at children. Club Penguin allowed millions ...

The Penguin algorithm is Google’s way of assessing the quality of your backlink profile. If you have a lot of links that were self-made with the intention of manipulating your Google rankings, then ...

A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched.