While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising ...

YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. Ask Studio is an AI chat interface in ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube has released a brand new Traffic Breakdown feature to its users. This divides the organic and paid reach within the ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google's YouTube has launched a blog aimed at partners and advertisers. The YouTube Biz Blog provides a forum to post advertising and business related product and content announcements. The first ...

Opinions expressed by Entrepreneur contributors are their own. As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant ...

In March 2021, YouTube officially launched Shorts, a feed of shorter videos similar to TikTok. Some creators say the new video feature has led to more views. But now influencers are nervous about ...