Once the breakfast of champions for millions of Americans, cereal seems to be losing its crunch — especially among younger generations who are redefining the morning meal. Sales of boxed cereal, once ...

Cookie season, here we come. Once upon a time, the rotating holiday aisle was our only hint that a festive season had arrived at the grocery store. But these days, every corner of the store is getting ...

IOWA CITY, Iowa (KCRG) - Former Hawkeye football player Cooper DeJean is launching a cereal to benefit the University of Iowa Stead Family Children’s Hospital. Captain Coop’s Crunch Cereal can be ...

Alex Ovechkin may not have his own Wheaties box, but the Capitals star is about to get his own limited edition cereal. Ovi’s Great Crunch, a bran flake celebrating the left wing’s goal-scoring record, ...