The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.

Add Yahoo as a preferred source to see more of our stories on Google. The 30-second commercial opens with two men sitting on a car in a Carl’s Jr. parking lot and eating burgers. “Aw man, my bad,” one ...

Inside, a gaggle of bikini-clad Paris Hilton with laser-like eyes. The AI versions, carrying sponges, squeegees and buckets clean the car with the ogling men inside. The exit sign for the car wash ...