adexchanger

CTV Budgets Could Go To The Open Market – But Only With Enough Transparency

The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...
adexchanger

Why The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually ...
The Drum

3 reasons Open CTV should be every advertiser’s top priority

Big-name subscription video on demand services (SVODs) like Netflix and Amazon Prime might have dominated streaming’s first chapter, but a new phase is dawning – and advertisers can’t afford to miss ...
MediaPost

Roku Remains Top CTV Open Ad Platform With 32% Share

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...