As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...