A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

Disney cut its logo and won praise, while other brands faced backlash for redesigns. This is the psychology behind the ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

Brand identity is the impact of a company’s visual elements — logos, colors, fonts — from its website, marketing campaigns, social media channels, emails, and more. An effective brand strategy drives ...

As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the ...

Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden arches. The logos are inseparable from the ...

When first impressions are often made online, visual branding for real estate agents can be the deciding factor in whether a potential client chooses you or keeps scrolling. Visual branding is all the ...

This article covers how web production companies should accept and quote for branding projects.'We also want to redo the logo ...

How do you wish to use our brand or logo? As a public service broadcaster, the BBC is a content and service provider funded and owned by the British public, free from commercial and political ...