Tom Cruise's Ray-Bans in "Top Gun." The trail of Reese's Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in "The White Lotus." cruising through ...

Filmmakers frequently face questions about real-life products, company names, or other types of brands that almost inevitably make their way into their films. For instance, are they allowed to show ...

As highly anticipated, the new Barbie movie was the biggest hit this summer. Audiences were not only drawn to the empowering storyline and diverse characters, but as attorneys, we were also excited to ...

About half of consumers surveyed say they've noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study. The study finds that 60 percent of those ...

Remember when product placement in movies or paid advertisements were painfully obvious? These days, strategic partnerships between the retail and entertainment industries have gotten smarter and more ...

LOS ANGELES, CALIFORNIA, USA, March 15, 2024 /EINPresswire.com/ -- The advertising landscape, particularly around brand integration in films and music videos, has ...

I regularly receive queries from ISBA members asking me that exact question. It may be of interest to know that both have been quietly used by some of the UK’s biggest advertisers over the last 30 ...