Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Nike loves a good reissue. The company routinely dips into its archive to bring back vintage styles, especially for its ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Riffing off the trendy oversized silhouette, the Nike Promina sneakers pair a flexible knit upper with a stacked foam sole ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

It wouldn’t be a Hypebeast Gift Guide without a generous helping of sneakers, and this week Nike comes right on cue with new iterations of its must-have silhouettes.

But instead of straight-up reviving an older model, like it’s done countless times before, Nike here pulled in elements from a couple of modern classics to create a brand-new silhouette that feels ...

They’re finished with the iconic Jumpman logo inspired by NBA star and brand namesake Michael Jordan, whose game-changing deal with Nike in 1984 ... Shop the new Jordan Heir Series shoes below.

Athletic apparel giant Nike (NKE) ushers in a new era as former executive Elliott Hill returns to take the reins as president and CEO today. His mission is to revitalize the iconic brand and ...