When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery? It depends, of course, on whether you're making a hearty winter stew or ...

Taking all this together, the spontaneous activity reshaping hypothesis – our new theory that imagination carves images out ...

Think you can trust your eyes? Think again. What feels undeniable at first glance is sometimes a surprise, an illusion, or an ...

A brain that develops in the deprivation of one sense reorganizes itself in surprising ways, revealing remarkable ...

My last article focused, oddly enough…on focus—namely, how to help gifted students who are easily distracted by outside stimuli. Those of you with easily distracted students or children of your own ...

Why do our mental images stay sharp even when we are moving fast? A team of neuroscientists led by Professor Maximilian Jösch at the Institute of Science and Technology Austria (ISTA) has identified a ...

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or ...

Discover 25 shocking secrets of the human brain that will redefine your understanding of the mind. From creating reality to ...

Your brain is currently expending about a fifth of your body's energy, and almost none of that is being used for what you're ...