FROM starring in Wizards Of Waverly Place to winning a Grammy, Selena Gomez has worn a lot of hats in her career – but her role as multibillion- dollar- brand founder is arguably the most impressive.

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Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

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