The movie industry has inspired a new genre of previews called book trailers. Like their movie cousins, book trailers are brief cinematic pieces created to entice audiences. For some time, book ...

Get full access to The Daily Beast for $1 Book trailers are all the rage among publishers, but few of them succeed in bringing in new readers. Shannon Donnelly on the best and worst of the latest ...

On Facebook the other day, I happened to catch sight of Margie Palatini’s new book trailer for Lousy Stinkin’ Rotten Grapes, her fun new collaboration with Barry Moser. The trailer was terrific: funny ...

This production studio slash publishing house is all about cross-pollination. Tapping into its network of filmmakers, it ...

Thursday night, the best and worst in book trailers will be honored in the second annual Moby Awards. Trailers are a regular feature of book marketing these days. And the Moby Awards are a send-up of ...

Since we’re on vacation, a little light entertainment is in order. We’ve been watching book trailers lately, trying to determine the best way to use them at our store and with customers. Embeddable ...

If you want to know what’s wrong with the modern book trailer, you might start by watching the one for Jonathan Franzen’s “Freedom.” Sitting at a table in front of several rows of bookshelves and ...

Last year, while designing the cover for Gabrielle Carey’s book Moving Among Strangers (UQP, 2013), Gabrielle and I started talking about book trailers. A book trailer is a short video created to ...