The first time I ever really paid attention to the color of my jeans was while sitting in urgent care, panicking because my hands had turned a sickly blue. Naturally, I assumed I was oxygen-deprived ...

Think about classic blue jeans. The rich color comes from indigo, and it’s so ubiquitous both in fashion and in the American cultural imagination that it’s easy to imagine denim cloth as a naturally ...

Indigo dye for clothing is a lot older than the invention of blue jeans -- almost 6,000 years older, to be exact. Scientists have found Andean cotton fabric from Peru with traces of the popular dye, ...

Denim trends come in all shapes and colors this spring. No really, just take a look at the catwalks: In their latest collections, so many designers are having fun infusing their jeans with unexpected ...

Yes, it’s possible to make even the darkest blues feel light and airy.

The ad included a lame pun on the word “jeans,” with Sweeney reciting lines from what sounded like a middle-school science textbook to land the joke: “Genes are passed down from parents to offspring, ...

LOS ANGELES — Jeans for this spring and summer have gone from basic blues and intense indigo to Technicolor versions of playful Crayola shades. It’s all very 1980s a la Esprit or Benetton, but this ...

If you’re tired of staring into a sea of basic blue jeans, it’s time to give your closet a well-deserved refresh! Lately, we've been gravitating toward bolder denim styles — brighter washes, fun ...

The darkest. It’s always darkest before the wash. And you can always wash and wash until you have just the shade of blue and degree of softness that appeal to you. And in the meantime, indigo blue ...