Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adogy is a digital marketing agency specializing in SEO, digital PR, and Generative Engine Optimization (GEO) to help brands ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the ...

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing normal ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

We know SEO, but what is SCO Google? How does it work, and how important is it in digital marketing along with SEO?

This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone. Microsoft released Copilot within Bing Webmaster Tools to all users today, the ...

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create optimized content.

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...