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Best Buy is just the latest company to adopt the marketplace-as-a-service strategy. Amazon has a third-party marketplace, as ...

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With the platform’s launch, Best Buy joins other retailers that have jumped on the trend of introducing or expanding third-party marketplaces.

“In the long run, you could buy one pair of our socks, spend 20 bucks or so and never have to buy another pair of socks. If you look at it that way, it’s the best investment,” he said.